KEYWORD RESEARCH
Purpose:
- Keyword Research Service of your Danish website is provided to align your Google search keywords with your business goals and plan.
- Find the best keywords for your business
Target:
- Check current keywords – positive as well as negative keywords
- Expand scope of keywords
- Suggest new keyword options
- Check which keywords your competitors are using
- Check keywords provided in English and Danish
- Explore usage of Long Tail Keywords, i.e. 3 or more words
Audience:
- Danish webdesigner may be already familiar with Keyword Research
- Danish end customer may be not familiar with Keyword Research
Process:
- We typically use a simple, systematic process where we take a holistic view of site and make top down analysis according to our checklist.
Sample Tools:
Deliverables:
- Max 1 A4 page conclusion by our SEO Keyword Research experts including
- Analysis & observations
- Keyword Tips & Tricks, best keyword practices & guidelines
- Prioritized list of recommendations and next steps with clear separation between “must have” and “nice to have”
- Options in plan and budget we will you decide: whether to do optimization yourself (with or without our support) or we can handle it all for you.
- Effect of keyword optimization, how much has your site ranking improved
Sample Contents of Audit Report:
- Consistency between keywords provided in English and Danish
- Competitor Keyword Analysis, which keywords are your competitors offering
- We typically go through the Google Keyword Planner or Google Webmaster-> search analytics tool step by step to make a thorough analysis of your keywords.
- Also SEMRush may be used to understand which keywords competitors are using
Check Questions:
- How would your potential clients find you? Which keywords will they use?
- Why would client select you instead of competitor?
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